Brand design
Brand design is an essential part of my work, including visual identity development, logo design, and the creation of consistent brand systems across digital and print formats. I align each brand with its purpose and values through clear typography, defined color palettes, logo variations, and structured visual layouts that ensure brand recognition and visual consistency.
I focus on making the brand feel consistent and recognizable across social media, marketing materials, and digital platforms. Every project combines careful design choices with strategic thinking to ensure the visuals clearly communicate the brand’s message and resonate with its audience.
Guaitaneli Arquitectura
Guitaneli Arquitectura is an international architecture studio led by women, with offices in Brazil and Spain. At the end of 2023, the founder decided it was the right moment to establish a brand identity for the studio, ensuring the visual identity reflected the luxury and minimalist style of their architectural work.
The project was developed over four weeks. In the first week, a clear branding strategy was defined, which guided the selection of the color palette, typography, and photography style based on the studio’s expansion plans and promotional materials. Each element was carefully chosen to present the brand and its architectural projects in an elegant, refined, and minimalist way, highlighting both the studio’s design philosophy and its international presence.
Architecture Studio
For Guitaneli Arquitectura, stationery and social media presence were key brand elements. Branded documents were designed to deliver a premium client experience, reflecting the quality and attention to detail of the studio’s work. The social media presence was developed to showcase projects and position the studio as a high-end, internationally recognized architecture firm, maintaining consistency with the established visual identity.
Dieta Felice
Dieta Felice is a brand founded by an Italian chef with the mission to educate people about healthier eating habits and move them away from unsustainable diets that often lead to frustration. The founder envisioned a predominantly green color palette and a friendly, playful visual identity that reflected the brand’s approachable and positive personality.
The project was completed over four weeks, starting with a clear branding strategy to guide the design process. Keeping the client’s goals in mind, typography and color choices were carefully selected, and a range of printed materials was created to promote the brand at strategic locations throughout Rome. The resulting visual identity is both engaging and consistent, helping the brand connect with its audience and communicate its mission effectively.
Gastronomic project
Brand elements, from social media to merchandise, represent the brand’s identity. Visuals follow the established color palette, typography, and style to maintain consistency and recognition across all platforms.
The brand guidelines show how to use the logo correctly, including alternative versions and a protected space to keep it clear and visible. They also include the color palette, typography, and visual style to make sure the brand stays elegant and minimalist in all materials.
