Marketing and campaign design
Over the past three years, I have been developing my expertise in marketing and campaign design, working on product launches and service promotions across digital and print platforms. This includes campaign visuals, digital advertisements, social media assets, and printed materials such as postcards and branded merchandise, all created with a clear understanding of audience behavior and brand positioning.
My work includes brand collateral for Khukhu, an English brand based in Valencia, and ongoing campaign development at Yobbers, where I work as a Brand Marketer. These projects have deepened my understanding of how strategic visual communication shapes brand perception, strengthens audience connection, and supports measurable campaign performance.
Khukhu: Breath of Life
The Breath of Life was a special collection by Khukhu Hand-Fans, a brand dedicated to the creation of artisanal handcrafted fans. Developed in collaboration with Miami-based artist Francisca Oyhanarte, the collection blended contemporary art with traditional craftsmanship.
I was responsible for designing the visual collateral supporting the launch of the collection. This included photographic postproduction, digital assets, social media visuals, and printed materials that introduced and positioned the collection while maintaining alignment with the brand’s identity.
To highlight the uniqueness of each handcrafted fan, I also designed collectible postcards as part of the release, adding a tangible and personal dimension that strengthened the audience’s connection to the collection.
Print and digital brand collateral
Campaign visual communication
As Brand Marketer at Yobbers, I led the creative direction of the visual communication, working closely with my intern to produce content across multiple channels. The campaign, inspired by dating apps, presented jobs abroad in Spain, Portugal, and Greece as the perfect match for the new year, using familiar app-inspired visuals to connect with Gen Z and Millennial audiences.
We created paid advertising materials across different conversion stages, including SEA and Meta feed and story formats. To make the visuals feel fresh and modern, we incorporated glassmorphism, a design trend using translucent layers and depth, to give the campaign a sense of dimension and sophistication. All materials were produced in Dutch, German, and English, keeping messaging consistent across key markets.
We also developed organic social content, including videos, carousels, Spark Ads, and a live-stream webinar, ensuring a cohesive and engaging presence across all platforms.
Yobbers 2026 New Years Campaign
Image Credit: All images remain the property of Yobbers. Used here solely for the purpose of showcasing professional work.