11/2025 - Current position ― Valencia, Spain

• Established new brand guidelines based on audience survey analysis, enhancing engagement with Gen Z and Millennials (18–35 years old) in Germany and the Netherlands.

• Developed structured templates across departments, increasing efficiency and ensuring brand consistency in visual communication.

• Created paid advertising templates to streamline campaign activation and reduce production turnaround time.

• Executed webinars to support consideration-stage campaigns and strengthen brand engagement.

• Oversaw strategic direction and creative alignment of the affiliate marketing program, tracking performance metrics.

• Developed a content creator strategy and editorial calendar for Spark Ads, onboarding six creators in Q1, resulting in an average of two videos per creator monthly.

• Supervised and mentored junior designers and content creator interns, ensuring consitency in visual and written communication

2024 -2025 ― Valencia, Spain

• Led a six-month strategic brand evolution, reinforcing core values and repositioning the visual identity to better engage Gen Z and Millennial audiences (18–35 year old) in Germany and the Netherlands

• Conducted quarterly brand audits and iterative refinements to maintain audience relevance and visual consistency across all platforms

• Directed visual updates for blogs, vacancy headers, and website materials, ensuring cross-platform brand coherence

• Developed creative for awareness, consideration, and conversion campaigns, contributing to a 25% increase in application conversion rate within one year

• Led creative direction and coordinated freelance teams for international photoshoots (Greece, Portugal, Spain), ensuring brand-aligned visual storytelling consistent with campaign strategy and brand positioning

• Strengthened visual consistency across all brand touchpoints and leveraged AI design tools (Adobe Firefly, Nano Banana, GPT-5) to improve workflow efficiency and creative output

• Supervised and mentored design interns, maintaining high creative standards and fostering professional growth

2023-2024 ― Düsseldorf , Germany

• Designed and produced marketing and promotional visuals for campaigns, events, and client projects, maintaining brand consistency across digital and print channels

• Led photoshoot and video production coordination, managing location scouting, styling, scheduling, and asset workflows

• Developed social media content, digital banners, event graphics, and multimedia assets to drive engagement and strengthen brand visibility

• Managed timelines, budgets, creative briefs, and deliverables, coordinating a team of two videographers and a photographer to ensure on-time, on-budget execution

• Supervised post-production and quality control for photo, video, and visual assets to uphold high creative standards

2020 - 2023
Remote based in Valencia Spain

• Designed and produced digital and print editorial materials for British brands, including reports, brochures, stationary, and brand collateral

• Executed technical design adjustments to ensure publication-ready files met client and printing specifications

• Created visually engaging brand collateral that aligned with brand identity and marketing objectives

• Delivered high-profile projects, including digital economic reports for the United Nations, ensuring clarity, accessibility, and visual impact for a global audience

• Managed all aspects of project workflow, including client communication, deadlines, and quality control